KOREASCHOLAR

“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE

Hikaru Yamamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.408-412

Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers

Juran Kim, Seungmook Kang, Joonheui Bae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1346

THE EFFECT OF PLACE ATTACHMENT ON PRO-ENVIRONMENTAL BEHAVIOUR: THE MODERATING ROLE OF HORIZONTAL AND VETICAL COLLECTIVISM

Zening Song, Ahmad Daryanto, Didier Soopramanien

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.65-72

PUBLIC SELF-CONSCIOUSNESS AND LUXURY BRAND ATTACHMENT

Anwar Sadat Shimul, Sean Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1205

EFFECT OF DIMENSIONS OF TEAM ATTACHMENT ON RUNNING GROUP IN SPORT EXERCISE

Ning (Chris) Chen, Jifang Dou, Xueli Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.709

HOW DOES PERSONALITY CONGRUENCE HELP TO EXPLAIN LUXURY BRAND ATTACHMENT? THE RESULTS OF AN INTERNATIONAL RESEARCH STUDY

Laura Grazzini, Raffaele Donvito, Gaetano Aiello, Daniele Pederzoli, Bruno Godey, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.455

PERCEIVED RESIDENTIAL ENVIRONMENT QUALITY, PLACE ATTACHMENT, AND ENVIRONMENTAL SATISFACTION: THE COMPETING MODELS IN RURAL AND URBAN AREAS OF CHINA

Kangkang Yu, Ning (Chris) Chen, Xinkai Zhu, Jian Gao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1663-1668

THE EFFECT OF BRAND LOYALTY ON CONSUMERS’ ATTACHMENT TO THE PLACE-OF-ORIGIN

Yeyi Liu, Magnus Hultman, Andreas B. Eisingerich, Albert Stoeckl

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1064-1065

TOURIST MOTIVATION, SERVICE INTERACTIONS AND PLACE ATTACHMENT: THE INFLUENCE OF NATIONAL CULTURE

Girish Prayag, Isabella Soscia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.965

SELF-CONGRUENCE, BRAND ATTACHMENT AND COMPULSIVE BUYING BEHAVIOR

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.760-765

FINDINGS IN THE APPLICATION OF THE DIMENSIONALITY AND MEASUREMENT OF ATTACHMENT IN BRAND CONTEXT: NIKE CHINA’S CASE

Ning (Chris) Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.284-288

LOOKING THROUGH ROSE-COLORED GLASSES? THE IMPACT OF EMOTIONAL BRAND ATTACHMENT ON BRAND EXTENSION SUCCESS

Daniel Heinrich, David E. Sprott, Carmen-Maria Albrecht

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.280

ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.248-250

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182

SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT: THE RELATIVE IMPORTANCE OF BRAND-BASED SELF-BRAND CONNECTIONS AND CONSUMER-BRAND CONNECTIONS

Saori Kanno

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1008-1018