KOREASCHOLAR

EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH

Thomas Freudenreich, Elfriede Penz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.810-814

ATTITUDE AND BEHAVIOR MISMATCH IN ETHICAL CONSUMERISM: WHY WE BUY BRANDS WE HATE

Kyujin Shim, Jikyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.740

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

ATTITUDE-BEHAVIOR AND INTENTION-BEHAVIOR GAP IN SUSTAINABLE TOURISM: A REVIEW AND RESEARCH AGENDA

Tai Ming Wut, Daisy Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.511

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

WHEN AI INFLUENCERS AS AD ENDORSERS: THE INTERACTIVE EFFECTS OF PRODUCT CATEGORIES AND AD APPEALS ON AD ATTITUDE

Yushi Song, Hao Wu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.344-348

PARTNER OR OPPONENTS? HOW MINDSET SHAPES CONSUMERS’ ATTITUDE TOWARD ANTHROPOMORPHIC ARTIFICIAL INTELLIGENCE SERVICE ROBOTS

Bing Han, Xun Deng, Hua Fan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.120

THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1486

RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION

Jiah Yang, Sanghoon Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1485

EFFECTS OF PARENTAL FINANCIAL TEACHING ON COLLEGE STUDENTS’ FINANCIAL ATTITUDE AND BEHAVIOR

Mijeong Noh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1112

EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.903-904

FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y

Helen Inseng Duh, Fhatuwani Mudau

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.828-834

CONSUMER’S ATTITUDE TOWARD FARMED FISH FED WITH INSECT-BASED FLOURS

Zamparo Gioele, Mason Michela C, Moretti Andrea, Nassivera Federico

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.790-802

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

NOSTALGIA, ATTITUDE TOWARD SPONSORS, AND PURCHASE INTENTION FOR SPONSORS’ PRODUCTS

Heetae Cho, Weisheng Chiu, Hyun-Woo Lee, Xiaofang Doreen Tan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.80

UNDERSTANDING HOW BRAND PRICE IMAGE AFFECTS CUSTOMER ATTITUDE ACROSS INTERNATIONAL MARKETS: EVIDENCE FROM LATIN AMERICA

Mbaye Fall DIALLO, Jose Ribamar SIQUEIRA Jr

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

George C. Shen, Cia-Han Tsai, Rick Lee, Chia Ann Lai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1142-1143

THE IMPACT OF SIMILARITY OF THE ADS ON CONSUMER’S ATTITUDE TOWARD THE BRAND AND ITS COMPETITOR

Cunhyeong Ci

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1095

“I WILL DONATE TIME TODAY AND MONEY TOMORROW”: THE MODERATING ROLE OF ATTITUDE TOWARD NONPROFIT ORGANIZATION ON DONATION INTENTION

Doori Song, Dong Hoo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.862