BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND
Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.603-606
THE IMPACT OF SIMILARITY OF THE ADS ON CONSUMER’S ATTITUDE TOWARD THE BRAND AND ITS COMPETITOR
Cunhyeong Ci
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1095
THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)
Kiwan Park, Yaeri Kim, Seojin Stacey Lee
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.132-133