KOREASCHOLAR

THE EFFECT OF RESTAURANT PLATFORM ENDORSEMENTS ON CUSTOMERS’ ATTITUDES: A BIG DATA-BASED QUASI-EXPERIMENTAL APPROACH

Dohyung Bang, SooCheong (Shawn) Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.935

“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING

Hua Ariel Li, Monica Grosso, Tingting Mo, Agnes Nairn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.851-852

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Gina A. Tran, Atefeh Yazdanparast

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.788-789

THE ROLE OF REGULATION: A STUDY ON CONSUMERS’ ATTITUDES TOWARD COMPANIES WITH ESG MANAGEMENT

Yunji Yeo, Eun-Ju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.781

THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION

Nikki Wingate

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.721-725

SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE

Hector González, Yang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.331-335

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Hyein Lee, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.130

INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1255

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS

Eunju Ko, Jihye Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1048

SHOULD BRANDS TAKE POLITICAL SIDES? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY

Dina Baszok, Fernando Fastoso, Boris Bartikowski, Heribert Gierl

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.882-890

EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION

Yuting Liu, Mineo Kei, Morikazu Hirose

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.339

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Wataru Kamiya

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1559-1562

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

ADVERTISING IN A DEVELOPING ECONOMY: ATTITUDES OF YOUNG CONSUMERS IN EGYPT

Mohsen Bagnied, Mark Speece, Ibrahim Hegazy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.981-995

IS “GREENHUSHING” INDEED DESIRED BY HOTEL GUESTS? THE RELATIONSHIP BETWEEN CORPORATE (CSR) COMMUNICATION AND HOTEL GUESTS’ INTENTIONS TO BEHAVE UNETHICALLY IN THE CONTEXT OF HOLIDAY BEHAVIOR AND THEIR ATTITUDES TOWARDS CSR COMMUNICATION

Andrea Ettinger, Sonja Grabner-Kräuter, Shintaro Okazaki, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.688

MULTI-BRAIN NETWORK ACROSS CONSUMERS’ RIGHT INFERIOR FRONTAL GYRUS PREDICTS THEIR ATTITUDES TOWARD ADVERTISING

Tao Liu, Xingchen Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.554-558

THE ETHICAL CONSUMER AND THE USE OF MAFIA STEREOTYPES IN MARKETING. A STUDY INTO CONSUMERS’ ATTITUDES AND WILLINGNESS TO BUY

Ilenia Bregoli, Francesca Ceruti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.488

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213