KOREASCHOLAR

DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET

Isolde Lubbe, Helen Duh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1394-1400

EXPLORING CONSUMERS’ ATTITUDINAL RESPONSE TO TERROR ATTACKS: AN EXPLORATORY STUDY CONDUCTED IN FRANCE AND ISRAEL

Tali Seger-Guttmann, Shaked Gilboa, Judith Partouche-Sebban

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.730-731

ASSESSING THE EXPLICIT AND IMPLICIT EFFECT OF ATHLETE SPONSORSHIP ON ATTITUDINAL ASSOCIATIONS TOWARD A SPONSOR BRAND

Steffen Schmidt, Matthias Limbach, Sascha Langner, Philipp Reiter

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1735