KOREASCHOLAR

CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY

Jungkeun Kim, Jooyoung Park, Daniel Chaein Lee, Aekyoung (Amy) Kim, Jihoon Jhang, Areum Cho, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.658

THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING

Min-Sook Park, Yong Ju, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.599

TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM

Maria Kniazeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.530-532

LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING

Dayeon Choi, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1270

SHOULD BRANDS TAKE POLITICAL SIDES? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY

Dina Baszok, Fernando Fastoso, Boris Bartikowski, Heribert Gierl

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.882-890

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY

Bora Qesja, Roberta Crouch, Pascale Quester

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.608

BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY

Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.457-458

THE ROLE OF BRAND EXPERIENCE AND BRAND AUTHENTICITY IN CREATING BRAND LOVE: A CROSS-CULTURAL COMPARATIVE STUDY

Clarinda Rodrigues, Paula Rodrigues, Sonyia Billore, Oda Tetsuhisa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1447

CONSUMERS’ MOTIVATION TO SEEK INGREDIENT AUTHENTICITY IN JEWELLERY AND ITS EFFECT ON PRODUCT JUDGMENT AND WILLINGNESS TO BUY/RECOMMEND

Zahirah Zainol

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.616-622

THE END OF ASPIRATION? HOW CHINESE CONSUMERS STILL VALUE ASPIRATIONOVER AUTHENTICITY INBRANDING

Fernando Fastoso, Héctor González-Jiménez, Siqi Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.459

THE IMPACT OF LUXURY PARENT BRAND STATUS SIGNALING ON LINE EXTENSION EVALUATION: THE MODERATING ROLE OF EXTENSION AUTHENTICITY, FIT AND QUALITY

Jean Boisvert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207

HOW TO EFFECTIVELY COMMUNICATE CELEBRITY ENDORSEMENT? THE ROLE OF BRAND AUTHENTICITY AND CREDIBILITY

Silvia Ranfagni, Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.15

HOW CONSUMER’S REVIEW ON BEAUTY MOBILE APPLICATION AFFECTS PERCEIVED INFORMATION AUTHENTICITY, BRAND ATTITUDE, PURCHASE INTENTION AND ELECTRONICWORD-OF-MOUTH (E-WOM)

Haemin Seok, Minjee Chung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1612-1613

AUTHENTICITY IN TECHNOLOGY-MEDIATED CONSUMER-FIRM INTERACTIONS

Nancy Wuenderlich, Stefanie Paluch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.986-991

EXAMINING THE INFUENCE OF CULTURAL EXPERIENCE ON CONSUMERS’ AUTHENTICITY EVALUATION OF LUXURY BRANDS

Qing Wang, Martin Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.836

TRAVELLING WITHIN THE BORDERS: HOW PLACE AUTHENTICITY DRIVES OUTCOMES

Aikaterini Manthiou, Nathalie Spielmann, Barry J. Babin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.825

CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM

Cristiano Ciappei, Lamberto Zollo, Andrea Boccardi, Riccardo Rialti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.438

IS THIS AN AUTHENTIC PLACE? THE INFLUENCE OF AUTHENTICITY IN THE TOURIST´S DESTINATION SELECTION

Jeanne Rosalina Botelho Maciel, Eliane Cristine Francisco Maffezzolli

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.321-325

FIRMS' INVOLVEMENT IN THE RESTORATION OF TOURIST ATTRACTIONS: THE ROLE OF PERCEIVED ALTRUISM AND AUTHENTICITY ON VISITING INTENTIONS

Alessandro Biraglia, Maximilian H. E. E. Gerrath, Bryan Usrey

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.306-307