KOREASCHOLAR

CHARISMATIC FASHION DESIGNERS’ IMPACT ON CONSUMERS’ BRAND PERCEPTION : AN APPLICATION OF HEIDER’S BALANCE THEORY

Priscilla Y. L. Chan, P. Y. Mok, Andy Wong, Glory Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.326-327

CHANGING CONSUMER ATTITUDE TOWARDS SUSTAINABLE FASHION: A BALANCE THEORY APPROACH

Eunju Ko, Jinghe Han, Yuri Seo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1620