KOREASCHOLAR

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR

Catarina Marques, Teresa Calapez, Nelson António, Margarida Ribeiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.984-985

OUTSOURCING BANKING SERVICES: IMPACTS ON CONSUMERBASED BRAND EQUITY AND LOYALTY IN ASIA

Harry Gu, Ashish Sinha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1207-1209

THE ROLE OF REGULATOR AND BANK PLAYER IN BRANCHLESS BANKING IN INDONESIA

Dimas Maulana, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1299-1309

THE IMPACT OF RISK AND TRUST ON CONTINUANCE INTENTION TOWARDS MOBILE BANKING IN THAILAND

Chayawan Poromatikul, Kannika Leelapanyalert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1181-1184

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717