KOREASCHOLAR

THE DOUBLE-EDGED SWORD OF MULTI-LABELLING IN CONSUMER FOOD BEHAVIOR

Axelle Dorisse, Karine Charry, Béatrice Parguel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1045

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

FACTORS INFLUENCING USAGE BEHAVIOR OF ONLINE FOOD DELIVERY PLATFORM SERVICES DURING THE COVID-19 PANDEMIC

Mei-Fang Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.970

TOWARD TRANSFORMATIVE RESILIENCE CAPACITY: SPORT INDUSTRY AND SPORT CONSUMER SPATIAL BEHAVIOR-BASED CONSUMER RESILIENCE

Changwook Kim, Seongjin Yoo, Min-Jun Kim, Sejin Ko, Jeounghak Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.933-934

DOES MOBILE APP PARTICIPATION CHANGE PURCHASE BEHAVIOR? EVIDENCE FROM A QUASI-EXPERIMENTAL STUDY

Jun B. Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.930

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Shamim Ahmed Khan, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.850

SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR

Kazuko Sakamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.829-833

INTERPRETABLE MACHINE LEARNING FOR CHOICE BEHAVIOR MODELING

Misuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.823

THE EFFECT OF TELEVISION-VIEWING MOTIVATION AND INDIVIDUAL TRAITS ON ZAPPING BEHAVIOR

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.815

ATTITUDE AND BEHAVIOR MISMATCH IN ETHICAL CONSUMERISM: WHY WE BUY BRANDS WE HATE

Kyujin Shim, Jikyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.740

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

WHAT CONSUMERS BELIEVE ABOUT THEIR AND OTHERS’ ACHIEVEMENT SHARING BEHAVIOR ON SOCIAL MEDIA

Honghan Qi, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.683

THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667

CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR

Ga-Eun (Grace) Oh, Anirban Mukhopadhyay

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.651

THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.572-576

ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR

Hayiel Hino

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.529

REWARD “BOTH”: THE ROLE OF REFERRAL REWARD DISTRIBUTION PATTERN ON REFERRAL BEHAVIOR

Alisha Dhal, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.519

HOW PROSOCIAL BEHAVIOR FRAMING CHANGES DONATION BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.516-517

ATTITUDE-BEHAVIOR AND INTENTION-BEHAVIOR GAP IN SUSTAINABLE TOURISM: A REVIEW AND RESEARCH AGENDA

Tai Ming Wut, Daisy Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.511

“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE

Hikaru Yamamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.408-412