KOREASCHOLAR

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

ATTITUDE-BEHAVIOR AND INTENTION-BEHAVIOR GAP IN SUSTAINABLE TOURISM: A REVIEW AND RESEARCH AGENDA

Tai Ming Wut, Daisy Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.511

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

THE INSTAGRAM EFFECT: EXPLORING CONSUMERS’ SHOPPING BEHAVIOR AND ITS IMPACT ON PURCHASE INTENTION

Sanjukta Pookulangara, Jacqueline Parr, Lindsey Tanoff, Kimberly Nix

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.906

EFFECTIVE USE OF PHYSIOLOGICAL METRICS TO ASSESS USER EMOTION AND BEHAVIOR INTENTION BASED ON AN EYE TRACKER AND NEUROPHYSIOLOGICAL APPROACH

Qing-Xing Qu, Hao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.697