KOREASCHOLAR

SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT

Sarabjit Kaur Sidhu, Fon Sim Ong, Sathyaprakash Balaji Makam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1551-1555

IN-FLIGHT ATTRIBUTES AND MINDFUL PASSENGERS: QUALITATIVE COMPARATIVE ANALYSIS (QCA) OF RELATIONSHIP QUALITY AND BEHAVIOURAL INTENTIONS CONFIGURATIONS

Sandra Maria Correia Loureiro

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1032-1033

WHEN ONLINE REVIEWS CONFLICT: THE EFFECT OF INFORMATION CUES AND EWOM ADOPTION ON BEHAVIOURAL INTENTIONS

Enrique Bigné, Carla Ruiz, Rafael Currás, José Martí

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.950-951

THE EFFECTS OF A SPOKESPERSON TOWARDS A CUSTOMER'S BEHAVIOURAL INTENTIONS: THE CASE OF AN ENVIRONMENTAL CONSERVATION NGO

Toyohiko Sugimoto, Alastair Tombs

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.705-710