KOREASCHOLAR

DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?

Jae Min Jung, Cailin Kuchenbecker, Guerillmo Marquez, Mitchell Pickering

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1105

DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?

Nima Heirati, Aron O’Cass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955

DISPERSED REPUTATION – A VALUABLE BENEFIT FOR FIRMS? AN EMPIRICAL STUDY OF GERMAN DAX 30 COMPANIES

Johanna E. Eberhardt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1429-1434