KOREASCHOLAR

INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1255

A REFLECTION ON THE BENEFITS OF REVITALISING THE TEACHING CONTENT AND STYLE OF THE RENOWNED MABEL FLETCHER COSTUME COURSE TO RE-SKILL THE COSTUME MAKING PROFESSION: AN EARLY STAGE RESEARCH PROJECT

Elizabeth Garland

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.761-775

INTRINSIC MOTIVATORS AND PSYCHOLOGICAL BENEFITS OF CUSTOMER ENGAGEMENT IN TOURISM SOCIAL MEDIA SITES

Liang Wang, Henry Tsai, Tianyu Ying

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.408-409

THE EFFECT OF SHOPPING STYLES ON ONLINE SHOPPING BENEFITS AND RISKS

Georgios Papalazaridis, Leonidas Hatzithomas, Thomas Fotiadis, Sofia Anastasiadou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.341-354

HOW DO HONG KONG LOCALS PERCEIVE THE BENEFITS OF CHINESE TOURISM? A RESIDENT STUDY

Phillip Wassler, Kam Hung, Markus Schuckert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.810-824

DON’T MESS WITH THE SILVER SURFER – HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER

Jan Breitsohl, Marv Khammash, Gareth Griffiths, Werner Kunz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.515

COUNTERFEIT AS ADVERTISING: EXPLORING THE BENEFITS OF COUNTERFEIT FOR LUXURY BRANDS

Antti Sihvonen, Joel Hietanen, Henrikki Tikkanen, Pekka Mattila

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.392-393

HOW UTILITARIAN AND HEDONIC BENEFITS GENERATE COUPON USAGE: MULTI-GROUP COMPARISON WITH CONSUMER ACTIVISM

Keiya Tabe, Morikazu Hirose

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.866-875