KOREASCHOLAR

INCENTIVIZED PRODUCT REVIEWS: HOW A BLOGGERS MOTIVES TO ACCEPT BRAND INCENTIVIZATION CAN IMPACT BLOG LOYALTY

Bryan Usrey, Maximilian H. E. E. Gerrath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.615

IMPACTS OF BRAND AWARENESS AND BRAND RESPONSES VIA BLOG PAGE ON MILLENNIAL’S BLOG ENGAGEMENT: IMPLICATIONS TO THE FASHION INDUSTRY

Linh Le, Jiyoung Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1221-1222

FASHION BLOGS: EFFECTS OF BLOGGING MOTIVATION AND SOCIAL CAPITALON ATTITUDE AND BLOG ENGAGEMENT

Xin Zeng, Jiyoung Kim, Kiseol Yang, Hwa-Ping Cheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.984-985