KOREASCHOLAR

EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.793-797

USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT

Saadia Shabnam, Aziemah Othman, Graham Ferguson, Brian T. Hart

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.602

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.316