EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS
Amélia Brandão, Mariana Figueirdeo, Mahesh Gadekar
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1271-1282
CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING
Hyewon Choi, Junyong Kim
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1099