KOREASCHOLAR

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

RISK REDUCTION STRATEGIES FOR USING CELEBRITIES IN LUXURY BRAND COMMUNICATIONS

Karen W. Miller, Jane Summers

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.394-396

THE STANDARDISATION-LOCALISATION DILEMMA OF BRAND COMMUNICATIONS FOR LUXURY FASHION RETAILERS’ INTERNATIONALISATION INTO CHINA

Sindy Liu, Patsy Perry, Christopher Moore

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1283-1287