KOREASCHOLAR

AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION

Carsten Baumgarth, Alexandra Kirkby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.757

DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE

Junya Hayashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.954-955

ELECTRONIC WORD-OF-MOUTH, INTERPERSONAL RELATIONSHIP, AND BRAND EVALUATION IN A CLOSED VIRTUAL GROUP OF FRIENDS

Hao Zhang, Xiaoning Liang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1610

BRAND MIMICRY OF LUXURY COSMETICS: CONSUMER EVALUATION AND PURCHASE INTENTION

Weiwei Zhang, Dr Min Teah, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1425

EXPLORING THE EFFECTS OF SOCIAL MEDIA-BASED BRAND COMMUNITY ENVIRONMENT ON CONSUMER BRAND EVALUATION

Michael Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.668

THE IMPACT OF LUXURY PARENT BRAND STATUS SIGNALING ON LINE EXTENSION EVALUATION: THE MODERATING ROLE OF EXTENSION AUTHENTICITY, FIT AND QUALITY

Jean Boisvert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207

MANAGING THE BRAND ART GALLERY: ART VISUALIZATION AND OVERALL EVALUATION

Sandra Maria Correia Loureiro, Filipa Lima

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1050-1061

A STUDY ON THE EFFECT OF VERBAL BRAND PERSONIFICATION ON CONSUMER EVALUATION IN ADVERTISING: FOCUSED ON THE INTERNAL AND EXTERNAL PERSONIFICATION

Kyounghee Chu, Doo-Hee Lee, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.720

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927

THE EFFECT OF FASHION COLLECTION’S COUNTRY OF ORIGIN ON BRAND EVALUATION AND PURCHASE INTENTION : FOCUSING ON SEOUL, NEW YORK AND PARIS COLLECTION

Namhoon Kim, Eunju Ko, Eunha Chun, Hyunju Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.613-614