KOREASCHOLAR

THE EFFECT OF BRAND EXTENSION TYPES ON BRAND EXTENSION EVALUATIONS

Hyo Jin Eom, Patricia Hunt-Hurst, Laura (Zhenqiu) Lu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1303

BRAND STRUCTURES MATTER EXTENSION SPILLOVER EFFECTS

Joseph W. Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1174

THE IMPACT OF LUXURY PARENT BRAND STATUS SIGNALING ON LINE EXTENSION EVALUATION: THE MODERATING ROLE OF EXTENSION AUTHENTICITY, FIT AND QUALITY

Jean Boisvert

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207

LOOKING THROUGH ROSE-COLORED GLASSES? THE IMPACT OF EMOTIONAL BRAND ATTACHMENT ON BRAND EXTENSION SUCCESS

Daniel Heinrich, David E. Sprott, Carmen-Maria Albrecht

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.280