KOREASCHOLAR

EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES

Amé lia Brandã o, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1136-1139

THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE APPROACH

José Pereira, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.632-636

I DON’T LOVE THIS BRAND, ACTUALLY I HATE IT

Giulia Miniero, Monica Grosso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1531