KOREASCHOLAR

LUXURY BRAND IDENTITY AND HERITAGE IN TRANSITION IN LUXURY CAPITALS: THE CASE OF CHRISTIAN DIOR

Joëlle Lagier, Silvia Ranfagni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1512-1516

CREATING COMPETITIVE BRAND ADVANTAGE VIA CONNECTING AND DISCONNECTING HISTORICAL EPOCHS THROUGH HERITAGE BRANDS

Tatiana Anisimova, Olof Brunninge

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1258-1260

ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS

Monica Khanna, Isaac Jacob, Krupa Rai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1686-1687

A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION

Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.966-967

CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM

Cristiano Ciappei, Lamberto Zollo, Andrea Boccardi, Riccardo Rialti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.438

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182