KOREASCHOLAR

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP

Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1020

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

LUXURY BRAND IDENTITY AND HERITAGE IN TRANSITION IN LUXURY CAPITALS: THE CASE OF CHRISTIAN DIOR

Joëlle Lagier, Silvia Ranfagni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1512-1516

EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE

G. Armannsdottir, C. Pich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.996-1003

CONSUMER LOCAL-GLOBAL IDENTITY, BRAND ORIGIN, AND CODE-SWITCHED AD EFFECTIVENESS AMONG MONOLINGUALS

Ying-Ching Lin, Kai-Yu Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.719