KOREASCHOLAR

EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES

Amé lia Brandã o, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1136-1139

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.480-484

CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY

Paula Rodrigues, Ana Pinto Borges, Elvira Vieira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1636-1637

I DON’T LOVE THIS BRAND, ACTUALLY I HATE IT

Giulia Miniero, Monica Grosso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1531

THE ROLE OF BRAND EXPERIENCE AND BRAND AUTHENTICITY IN CREATING BRAND LOVE: A CROSS-CULTURAL COMPARATIVE STUDY

Clarinda Rodrigues, Paula Rodrigues, Sonyia Billore, Oda Tetsuhisa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1447

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE

Saikat Banerjee, Bibek Ray Chaudhuri

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1016

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Aurélie Hemonnet-Goujot, Pierre Valette-Florence

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.698

THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS

Ana Rita Sousa, Amélia Brandão, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.265-266

ARE SOCIALLY IMPRESSED BRANDS LOVEABLE?

Tai Anh Kieu, Tri D. Le

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1441-1445