WHEN DO VIEWERS SHARE VIRAL VIDEO ADVERTISING? THE ROLE OF BRAND PROMINENCE AND BRAND DISCLOSURE TIMING
Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee, Kate M. Keib, Camila Espina, Kacy Kim
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.736