KOREASCHOLAR

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

Hua Chang, Lingling Zhang, Lei Song, Yan Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.487

UNFOLDING THE RELATIONSHIP-BUILDING POTENTIAL OF BRAND CHATBOTS FOR SERVICE BUSINESSES

Jhih-Syuan (Elaine) Lin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.117

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

HOW INFLUENCERS AND DIGITAL INTERACTION CAN IMPACT CUSTOMER-BRAND RELATIONSHIP AND ENGAGEMENT

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro, David Raposo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-467

IS HOKKAIDO “EXPANDING HORIZON”? SEEKING A TRIADIC RELATIONSHIP OF PLACE BRANDING, DESTINATION PRODUCT BRANDING, AND SOUVENIR BRAND PERSONALITY IN REGIONAL BRANDING

Sussan F., Hori A., Nakagawa H.

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1628-1635

ELECTRONIC WORD-OF-MOUTH, INTERPERSONAL RELATIONSHIP, AND BRAND EVALUATION IN A CLOSED VIRTUAL GROUP OF FRIENDS

Hao Zhang, Xiaoning Liang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1610

THE ROLE OF WORD-OF-MOUTH AND CELEBRITY ENDORSEMENT IN ONLINE CONSUMER-BRAND RELATIONSHIP: THE CONTEXT OF INSTAGRAM

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1119-1129

ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS

Monica Khanna, Isaac Jacob, Krupa Rai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1686-1687

RESEARCH ON THE RELATIONSHIP AMONG E-WOM, CONSUMER ETHNOCENTRISM, BRAND EQUITY AND PURCHASE INTENTION

Yang Sun, Shenghui Wang, Xianfang Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1097-1098

THE ATTENUATION OF THE CONSUMER-BRAND RELATIONSHIP AS CONCOMITANT WITH SUSCEPTIBILITY TO ELECTRONIC WORD OF MOUTH

Aurathai Lertwannawit, Supphawit Yodnamkham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.377-378

HOW RELATIONSHIP MARKETING AND INTELLIGENCE CAN BE REINFORCED BY THE ELABORATION LIKELIHOOD MODEL TO PROTECT A LUXURY BRAND

Yang-Im Lee, Peter R.J. Trim, Birkbeck

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.169-172

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417