KOREASCHOLAR

THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES

Ilona Szőcs, Milena Micevski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-477

THE EFFECT OF ANTHROPOMORPHIC BRAND ROLES AND IMPLICIT THEORIES ON CONSUMER RESPONSES

Bing Han, Liangyan Wang, Xiang (Robert) Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1311-1312

THE INDEPENDENT EFFECTS OF BRAND WARMTH AND BRAND COMPETENCE PERCEPTION ON CONSUMERS’ COMPLAINING RESPONSES TO SERVICE FAILURES

Shannon X. Yi, Chloe Y. Qiu, Lisa C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1065-1066

#SPONSORED: DETERMINANTS OF PERSUASIVE INSTAGRAM POSTINGS INCREASING MESSAGE CREDIBILITY AND POSITIVE RESPONSES TOWARD THE SPONSORED BRAND

Lindsey Tanoff, Kiseol Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.678

CONFIGURATIONS OF COGNITIVE AND AFFECTIVE RESPONSES FORMING CUSTOMER ATTITUDE TOWARD A LUXURY BRAND

Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.66

IMPACTS OF BRAND AWARENESS AND BRAND RESPONSES VIA BLOG PAGE ON MILLENNIAL’S BLOG ENGAGEMENT: IMPLICATIONS TO THE FASHION INDUSTRY

Linh Le, Jiyoung Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1221-1222

BRAND ORIGIN AND CONSUMER ETHNOCENTRISM IN THE LUXURY FASHION INDUSTRY: IMPACT ON CONSUMERS’ RESPONSES TO MANUFACTURING DELOCALIZATION

Marie-Cécile Cervellon, Yil A.M. Schiele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.367-369