KOREASCHOLAR

SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT

Sarabjit Kaur Sidhu, Fon Sim Ong, Sathyaprakash Balaji Makam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1551-1555

THE EFFECT OF ANTHROPOMORPHIC BRAND ROLES AND IMPLICIT THEORIES ON CONSUMER RESPONSES

Bing Han, Liangyan Wang, Xiang (Robert) Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1311-1312

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064

THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES

Živa Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Vesna Žabkar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.584

CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li, Sherriff T. K. Luk, Ben Shaw-Ching Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1552-1565

MULTILEVEL RELATIONSHIPS BETWEEN BRAND-CENTERED HRM AND BRAND CITIZENSHIP BEHAVIOR: MEDIATING ROLES OF PERSON-BRAND FIT AND BRAND COMMITMENT

Hsu-Hsin Chiang, Tzu-Shian Han, David McConville

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1993-1995