THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT
Seon young Jhee, Sang-lin Han
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588
ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS
Ahmad Saquib Sina, Hye-Young Kim
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490
THE INTERRELATIONSHIPS BETWEEN CASINO BRAND IMAGE, CASINO SERVICE, CUSTOMER SATISFACTION AND LOYALTY
Sow Hup Joanne Chan, Yim King Penny Wan, Miyoung Jeon
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.729
THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES
Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417