KOREASCHOLAR

BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

Hua Chang, Lingling Zhang, Lei Song, Yan Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.487

UNFOLDING THE RELATIONSHIP-BUILDING POTENTIAL OF BRAND CHATBOTS FOR SERVICE BUSINESSES

Jhih-Syuan (Elaine) Lin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.117

DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES

Catarina Marques, Rui Vinhas da Silva, Bárbara Filipa Cardoso

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.986-987

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT

Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Durá n-Dergal

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.835-840

FLAGSHIP SHOP STRATEGY FOR BRAND BUILDING: — CASE OF UNIQLO —

Shin‘ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1144-1156

GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA

HyeRyeon Lee, Ge Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892

THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS

Ana Rita Sousa, Amélia Brandão, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.265-266

STRATEGIC RESPONSE IN BUILDING CONSUMER LIFESTYLE BRAND IN CHINA: THE CASE OF BMW

Ashok Som

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1504

BUILDING STRONG LUXURY BRAND IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.426-435

THE LUXURY BRAND-BUILDING CANVAS

Marco Eisenberg, Klaus Heine, Michel Phan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.236

LUXURY BRAND BUILDING AND REBRANDING THROUGH DIGITALISATION: THE CASE OF ITALIAN BRANDS IN CHINA

Serena Rovai, Dennis Valle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.231-235