KOREASCHOLAR

ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING

Park Beede, Donghee Shin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.138-143

“YOU’VE GOT OYSTERS? THEN, GUINNESS IS THE PERFECT MATCH”: THE EFFECT OF PARING STRATEGY ON BRANDED CONTENT

Dongwon Choi, Hyejin Bang, Tae Hyun Baek, Yeonshin Kim, Sangdo Oh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1080

EXAMINING THE ANTECEDENT AND CONSEQUENCES OF CONSUMER ENGAGEMENT WITH VISUAL BRANDED CONTENT ON PINTEREST

Jhih-Syuan (Elaine) Lin, Kuan-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.423-429