KOREASCHOLAR

CO-BRANDING STRATEGIES OF INTERNATIONAL ENTREPRENEURIAL VENTURES: A SOCIAL MEDIA PERSPECTIVE

Sara Fraccastoro, Mika Gabrielsson, Per Servais

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.190-191

DOES BRANDING MATTER IN UNIVERSITY SOCIAL MEDIA ADVERTISING?

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.43

THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP

Hsu-Hsin Chiang, Tzu-Shian Han

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1558-1561

BRANDING FAMILY-OWNED CRETAN WINERIES: THE ROLE OF HERITAGE

Maria Psimouli, Styliani Kladou, Ilias Kapareliotis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1435-1456

LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING

Elaina Aquino, Kiseol Yang, Lynn Brandon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1046-1047

WHAT IS THE SUSTAINABILITY IN LOCAL BRANDING? －CONSIDERATION FROM STRUCTURE MODEL OF THE REGIONAL RE-BIRTH IN TESHIMA (ART SETOUCHI)－

Shinya Nakami, Tetsuma Emmaru, Koji Osaki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.161-165

IS HOKKAIDO “EXPANDING HORIZON”? SEEKING A TRIADIC RELATIONSHIP OF PLACE BRANDING, DESTINATION PRODUCT BRANDING, AND SOUVENIR BRAND PERSONALITY IN REGIONAL BRANDING

Sussan F., Hori A., Nakagawa H.

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1628-1635

CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Wataru Kamiya

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1559-1562

CORPORATE BRANDING AND SPILLOVER EFFECTS: THE ROLE OF PRODUCT BRANDS IN BRAND EQUITY LEVERAGE AND DILUTION

Alexander Witmaier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1251-1252

HOLISTIC ARCHITECTURAL BRANDING IN RETAIL IN A GLOCAL CONTEXT

Sophie Schueller, Alice Morath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1224-1225

THE FORMULATION OF LOYALTY THROUGH BRANDING IN THE ACCOMMODATION ESTABLISHMENTS

Marietta Fragkogianni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.723-727

GREEN PLACE BRANDING: THE ROLE OF USER-GENERATED CONTENT

Diletta Acuti, Laura Grazzini, Valentina Mazzoli, Gaetano Aiello

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.253

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1379

HUMANSHIP: BRANDING OF HUMAN STRENGTH

Philip Hong, Wansoo Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1229-1230

CITIZENSHIP BRANDING FOR THE QUEER SEGMENT

Elisabeth Holm, Kirk Plangger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1224-1228

PLACE BRANDING AND SOCIAL RESPONSIBILITY: AN INVESTIGATION OF CRITICAL CONCEPTUAL ISSUES

Sami Kajalo, Anmukka Jyrämä

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1152-1153

CITY BRANDING THROUGH CINEMA: CREATING HONG KONG’S POSTCOLONIAL IDENTITY

Steven Chen, Eric Chuan-Fong Shih

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1043

THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH

Timo Mandler, Fabian Bartsch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.924-939

THE ROLE OF BRANDING IN CONSTRUAL LEVEL THEORY

AJ Beltis, John Logan, Sukki Yoon, Kacy Kim, Gayatri Subramanian

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.737-740

GLOBAL LUXURY BRANDING & CONSUMER WELL-BEING: THE TWAIN (SHALL) MEET

Aditi Grover, Mardie Miller, Kirsten Cowan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.348-352