KOREASCHOLAR

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS: THE NEW DYNAMIC ADOPTING BLOCKCHAIN TECHNOLOGY

Ronnie Figueiredo, Fábio Cardoso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1330-1336

THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT

Konstantinos Fouskas, Dimitrios Stangkas

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1189-1199

FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1106

BRIDGING THEORY AND PRACTICE: EFFECTIVE STRATEGIES FOR PROJECT-BASED LEARNING IN FASHION BUSINESS EDUCATION

Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1072

BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL

Yang Liu, Charles Chi Cui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.768

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.654

MANAGING TENSIONS IN TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.485-486

VIP MICRO-INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS

Jaeseok Lee, Colin Campbell, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.435

WHAT ACTUALLY COUNTS? RENOVATION PRIORITIZING IN BUSINESS HOTEL

Kuo-Ching Wang, Chia-Lin Hsiao, Yi Gao, Po-Chuan Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.241-251

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.911-912

INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH

Shamim Ahmed Khan, Mohammad Zainuddin, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.827-828

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

Elina Koivisto, Pekka Mattila

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.484

THE ROLE OF B CORPS IN ADVANCING THE UN SUSTAINABLE DEVELOPMENT GOALS THROUGH SUSTAINABLE BUSINESS MODELS

Eundeok Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.387

ANALYTICAL CAPABILITIES AND FIRM PERFORMANCE IN BUSINESS NETWORKS

Valeria Penttinen, Johanna Frösén

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.376

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS

Vita Kadile, Nicky Kinsey, Cezara Nicoara

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.131

DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS

Cristina Baptista, José Novais, João Mota, Danilo Nunes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.99-101

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.18