KOREASCHOLAR

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.911-912

INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH

Shamim Ahmed Khan, Mohammad Zainuddin, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.827-828

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

Elina Koivisto, Pekka Mattila

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.484

THE ROLE OF B CORPS IN ADVANCING THE UN SUSTAINABLE DEVELOPMENT GOALS THROUGH SUSTAINABLE BUSINESS MODELS

Eundeok Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.387

ANALYTICAL CAPABILITIES AND FIRM PERFORMANCE IN BUSINESS NETWORKS

Valeria Penttinen, Johanna Frösén

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.376

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS

Vita Kadile, Nicky Kinsey, Cezara Nicoara

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.131

DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS

Cristina Baptista, José Novais, João Mota, Danilo Nunes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.99-101

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.18

SMALL ENTERPRISE OWNERS’/MANAGERS’ CSR DECISION TOWARD LOCAL COMMUNITY: PERSONAL, SOCIAL AND BUSINESS CONSIDERATIONS

Joohyung Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1271-1277

BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM

Jukka Hemilä

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1251-1254

DO BUSINESS STUDENTS ALSO BENEFIT FROM UNDERGRADUATE RESEARCH PARTICIPATION?

Jae Min Jung, Cailin Kuchenbecker, Guerillmo Marquez, Mitchell Pickering

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1105

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

WHEN RAINDROPS TURN TO THE SUN SHINING MARKET INTELLIGENCE AND INNOVATIVE BUSINESS MODELS CREATION IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.666-670

HOW INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?

My-Trinh Bui, Don Jyh-Fu Jeng, Thi Mai Le

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.125-129

BUILDING A SUSTAINABLE BUSINESS MODEL FOR PROFESSIONAL CLUBS IN THE CHINA NATIONAL BASKETBALL LEAGUE (NBL): A STAKEHOLDER PERSPECTIVE

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.62-63

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591