KOREASCHOLAR

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.911-912

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.18

BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM

Jukka Hemilä

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1251-1254

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

BUILDING A SUSTAINABLE BUSINESS MODEL FOR PROFESSIONAL CLUBS IN THE CHINA NATIONAL BASKETBALL LEAGUE (NBL): A STAKEHOLDER PERSPECTIVE

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.62-63

BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT

Natalia Maehle, Ingeborg A. Kleppe, Natalia Drozdova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1337-1342

DYNAMIC EVALUATION OF BUSINESS MODEL QUALITY

Yong-Fa LI, Ping WANG, Xiu-Hua TIAN

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1157

EMBEDDING INNOVATIVE INTERNET-BASED COMMUNICATION TOOLS INTO BUSINESS MODEL: LONGITUDINAL QUANTITATIVE STUDY

Kolesnik Nadezda, Tretyak Olga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.936-937

LINKING BUSINESS MODEL AND MARKETING RESEARCH FOR SUCCESSFUL BUSINESS MODEL INNOVATION

Denis Klimanov, Olga Tretyak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.930-934

A CONCEPTUAL MODEL OF BARRIERS TO DATA-DRIVEN BUSINESS INNOVATIONS

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.714-715

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

THE IMPACT OF BIG DATA ON BUSINESS MODEL INNOVATION OF TRADITIONAL INDUSTRY

Shenghui Wang, Yuchen Zhang, Tianzhu Li, Jing Fei Long

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.946-947

IMPACT OF E-COMMUNICATION ON VALUE CREATION IN BUSINESS MODEL OF DIRECT SELLING

Nadezhda Kolesnik, Olga Tretyak

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.462-473