EXPLORING THE INFLUENCE OF MULTIPLE TECHNOLOGY-BASED SELF-SERVICE CHANNEL EXTENSIONS ON CROSS-BUYING INTENTION
Michael, Chih-Hung Wang, Ya-Yun Tang
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.863
ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS
Monica Khanna, Isaac Jacob, Krupa Rai
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1686-1687