KOREASCHOLAR

HOTEL GUEST’S CO-CREATION PROCESS: INFLUENCE ON CO-CREATION CAPABILITIES AND THE MODERATING ROLE OF PERCEIVED INOVATIVENSS AND AUTONOMOUS TECHNOLOGY

Sofia Almeida, Ana Cláudia Campos, Patrícia Pinto, Katerina Volchek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.944-950

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.654

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES

Jeong-Bin Whang, Jong-Ho Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.332

THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS

Kyriakos Kyriakopoulos, Paul Hughes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.63-68

PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY

Nanna Blicher Albert, Anne Jacobine Erlang Christiansen, Alexander Josiassen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.613-620

ANALYTICAL CAPABILITIES AND FIRM PERFORMANCE IN BUSINESS NETWORKS

Valeria Penttinen, Johanna Frösén

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.376

ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS

Zebulon Dwyer, Rajesh Rajaguru, Lin Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1245-1246

HOW DO BORN GLOBAL FIRMS GROW UP? THE ROLE OF FIRM CAPABILITIES DURING THE INTERNATIONALIZATION PROCESS

Jieke Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.306-307

CHANGING, COPING AND COUNTERING: HOW SERVICE PROVIDERS PRESENT WELL-BEING CAPABILITIES TO THE RESPONSIBILIZED CONSUMER

Hannu Tikkanen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1585

DO ENTREPRENEURSHIP AND DYNAMIC CAPABILITIES INCREASE BUSINESS PERFORMANCE?

Jee-eun Bae, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1525-1527

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina, François Courvoisier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1460-1467

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

DIGITAL MARKETING CAPABILITY AND FIRM PERFORMANCE: A DYNAMIC CAPABILITIES PERSPECTIVE

Florin Foltean

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.950

GLOBAL DYNAMIC CAPABILITIES REVITALIZED – A NOVEL APPROACH AND FUTURE RESEARCH DIRECTIONS

Gregor Pfajfar, Maciej Mitręga

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.995-997

CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION

Evi Rinawati Simanjuntak, Firmanzah, T. Ezni Balqiah, Teddy Pawitra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.892-893

CUSTOMER ORIENTATION, INNOVATION CAPABILITIES AND FIRM PERFORMANCE: A TEST OF DIRECT AND MODERATING EFFECTS

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.889

DETERMINATES OF SUBSIDIARY PRODUCT INNOVATION: FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA

Huifen (Helen) Cai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.386

THE INTERPLAY OF INSTITUTIONAL ENVIRONMENTS AND FIRM CAPABILITIES ON VALUE-CREATING SYNERGY BY EMERGING MARKET FIRMS

Jie Wu, Zefu Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.45

DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?

Nima Heirati, Aron O’Cass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955

MANAGERIAL RESOURCES, MARKET ORIENTATION, MARKETING CAPABILITIES, AND BUSINESS PERFORMANCE: AN EMPIRICAL ANALYSIS OF JAPANESE MANUFACTURING COMPANIES

Hidesuke Takata, Ikuo Takahashi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.707-712