KOREASCHOLAR

ADAPTIVE SELLING IN TIMES OF UNCERTAINTY: A CASE STUDY ON INSURANCE AND UNIT TRUST INDUSTRY

Henry Chee Wei Cheah, Soo Yeong Ewe, Helen Hui Ping Ho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.800-801

THE MECHANISM OF DIGITAL EMPOWERMENT ON ENTERPRISE RESILIENCE——A CASE STUDY OF HUAZHU HOTELS

Huimin GU, Yue TANG, Yixin ZHENG, Genghao LV

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.32-35

A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION

Steven Kopp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1577-1580

A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION

Steven Kopp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1493-1496

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

THE SPATIALLY VARYING EFFECT OF PRODUCT ATTRIBUTES ON PEER-TO-PEER HOMESHARING PERFORMANCE: A CASE STUDY OF MIAMI AIRBNB LISTINGS

Seongsoo Jang, Jinwon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.584-586

BARRIERS TO BEHAVIOR CHANGE AND RECOMMENDATIONS: A CASE STUDY OF IVORY PRODUCT CONSUMPTION IN CHINA

Ge Xiao, Hyeryeon Lee, Woojun Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.276-280

DIGITALISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: ¨CHINA: THROUGH THE LOOKING GLASS” CASE STUDY

Maria Gatón Fraile, Lucía Pérez Pérez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.207-211

PRODUCT INNOVATION STRATEGIES FOR NEW APPAREL DEVELOPMENT IN BANGLADESH: A CASE STUDY OF ANANTA GROUP

Md Sadaqul Bari, Zafar Waziha Sarker, Mijeong Noh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1623

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

VARIOUS MODEL SPECIFICATIONS FOR CONCEPTUALIZING CUSTOMER ENGAGEMENT ON FACEBOOK FAN PAGES: A CASE STUDY FROM THE DINING INDUSTRY

Chaang-Iuan Ho, Ying-Hsiao Lai, Li Wei Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1069

INTERNATIONALIZATION AND GLOBAL MARKETING OF AUTOMOBILE RECYCLING COMPANIES TO EXPAND THE WORLD’S VENOUS INDUSTRY: CASE STUDY OF KAIHOSANGYO CO.

Eiko Tomiyama

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.949

THE INFLUENCE OF CUSTOMERS RESISTANCE INNOVATION TOWARDS CUSTOMERS ATTRITION BASED ON FSQCA: A CASE STUDY OF SMARTPHONE APP

Minyi Chen, Yang Sun, Helen (Huifen) Cai, Cheng Hua, Jiaolong Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.186-187

MARKETING IN STEADY-STATE ECONOMY: EXPLORATORY CASE STUDY ON PIONEERING FIRMS

Satoko Suzuki, Akinori Iwamoto, Tomoko Kawakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1636-1637

INTERNAL MARKETING PRACTICE IN SERVICES ORGANIZATION –A CASE STUDY OF AN ADVERTISING AGENCY

ABM Shahidul Islam

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1437-1448

ARE YOU STILL WHO I THINK YOU ARE? A STUDY ON THE INFLUENCE OF CORPORATE FOOD SCANDALS ON TRUST AND PURCHASE INTENTION CASE : JAPANESE CONSUMERS

Caroline S.L. Tan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1241-1242

CONSUMER RESPONSES TO PROMOTIONAL TOOLS IN HOTELS: A CASE STUDY OF CHINESE CONSUMERS

JennyWeichen, Marwa Gad Mohsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1073-1080

CASE STUDY ON BIG DATA MARKETING IN A KOREAN MULTICHANNEL RETAIL COMPANY

Jaehee Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.941

HOW SHOULD SERVICE RETAILERS DEVELOP STORE NETWOKS? -CASE STUDY FOR JAPANESE SCHOOL AND EDUCATION SERVICE-

Taku Kato

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2203-2208

CASE STUDY FORMAT PREFERENCES OF PRE-EXPERIENCE AND EXECUTIVE STUDENTS: CONJOINT EXPERIMENT APPROACH

Kristina Maiksteniene

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1852-1857