KOREASCHOLAR

WHEN PARTNERS DIVORCE: UNDERSTANDING THE POTENTIAL DOWNSIDE OF CAUSE-RELATED MARKETING PROGRAMS

H. Aghakhani, S.W. Carvalho, P.H. Cunningham

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1076

DEALING WITH CORPORATE NEGATIVE PUBLICITY: THE ROLE CAUSE RELATED MARKETING

Revadee Vyravene, Fazlul K. Rabbanee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.838-840

DOES LUXURY REALLY CARE? HOW CAUSE RELATED MARKETING SHAPES BRAND PERCEPTION AND PURCHASE INTENTION IN THE JAPANESE LUXURY MARKET

Caroline S.L. Tan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.282-283

CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING

Hyewon Choi, Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1099