KOREASCHOLAR

#PRAY FOR PARIS WITH CELEBRITIES: THE SOCIAL ROLE OF INFLUENTIALS IN A TWITTER NETWORK

Miyoung Chong, HJ Maria Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1688-1689

FROM AMATEURS TO CELEBRITIES: A CROSS-CULTURAL STUDY COMPARING TAIWANESE AND AMERICAN FASHION BLOGGERS

Hsin-Hsuan Meg Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.983

TRUE LOVE OR FATAL ATTRACTION? – THE CONTROVERSIAL RELATIONSHIP BETWEEN LUXURY BRANDS AND CELEBRITIES

Klaus-Peter Wiedmann, Walter von Mettenheim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.797-798

CELEBRITIES AS HUMAN BRANDS: AN INQUIRY ON STAKEHOLDER-ACTOR CO-CREATION OF BRAND IDENTITIES

Dave Centeno, Jeff Jianfeng Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.794

RISK REDUCTION STRATEGIES FOR USING CELEBRITIES IN LUXURY BRAND COMMUNICATIONS

Karen W. Miller, Jane Summers

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.394-396

SCALABLE AND USER FRIENDLY ON-LINE IMPLICIT TOOL TO TEST EMOTIONAL PERCEPTIONS OF BRANDS, ADS & CELEBRITIES

Rafal Ohme, Manabu Mori

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1313-1314