KOREASCHOLAR

HOW TO INCREASE THE EFFECTIVENESS OF CELEBRITY-BASED COMMUNICATION FOR LUXURY BRANDS ON SOCIAL MEDIA?

Yi Xie, Ke Chen, Zhuzhu Xu, Luping Zhu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.17-18

CELEBRITY BRAND EXTENSIONS ON INSTAGRAM: TESTING A SERIAL MULTIPLE MEDIATION MODEL OF CELEBRITY WORSHIP AND STYLE CONFORMITY

Jasmine A.L. Yeap, Norkhalilah Khalid, Emily H.T. Yapp, Say Keat Ooi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.531-532

ARE CELEBRITY ENDORSEMENTS NECESSARY IN CAMPAIGNS FOR LUXURY BRANDS?

Mark Yi-Cheon Yim, Sun-Young Park, Sangwon Lee, Paul L. Sauer

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.613-617