KOREASCHOLAR

FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

Rebiazina Vera, Efremova Polina, Gulakova Olga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1357-1362

THE USE OF ARTIFICIAL INTELLIGENCE IN THE TEACHING AND MANAGEMENT OF AN MBA PROGRAMME: OPPORTUNITIES AND CHALLENGES

Ralf Schellhase

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1082

MANAGING INTERORGANIZATIONAL INTEGRATION IN OMNICHANNEL PLATFORM: CHALLENGES AND RESEARCH DIRECTIONS

Kimihiko Kondo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.958-962

OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs

Marius Ian Yul Horstick, Anna Zarkada

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.769

MARKETING CHALLENGES IN PROMOTING GARMENT WASTE RECYCLING: LESSONS LEARNT FROM NGOS IN HONG KONG

Magnum M. L. Lam, Zeyu Liu, Christina W. Y. Wong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.699

THE VALUE OF ABSENCE: LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS

Dong Yang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.681

THRIVING IN ADVERSITY: HOW CYCLING TOURISM’S CHALLENGES FUEL TRANSFORMATIVE GROWTH

Liwen Zhang, Jingwen Ma, Sujie Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.390-394

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING RESEARCH: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS

Anothai Ngamvichaikit

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.39-46

A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD

Su Jung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860

CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB

Majdouline Mhalla, Ummy Fadhilah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.909-911

COLLABORATIVE SALES FORCE AUTOMATION TOOLS – DRIVERS AND CHALLENGES

Tommi Mahlamä ki, Sebastian Toukola

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.857-858

HANDICRAFT WOMEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES

Tai-Ming Wut, Wai-Tung Chan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.298-299

SPECIAL SESSION DEVELOPMENTS IN GLOBAL MARKETING AND STRATEGY: EMPIRICAL, METHODOLOGICAL AND THEORETICAL CHALLENGES

Dr. Giuseppe Musarra, Dr. Vita Kadile

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1087-1091

REGAIN MANAGEMENT IN PROFESSIONAL SERVICE FIRMS: STATUS QUO AND CHALLENGES

Doreén Pick, René R. Schleus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.503

CHALLENGES FOR DIGITAL EXPANSION TO INTERNATIONAL MARKETS

Konstantinos Fouskas, Fotis Kitsios, Maro Vlachopoulou, Vasilios Tsiavos

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.370-382

THE NATURE OF CUSTOMER INVOLVEMENT IN NEW SERVICE DEVELOPMENT: CURRENT ISSUES AND FUTURE CHALLENGES

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.339-340

COMPETING OR ALIGNING? MOBILE OPERATOR’S PRICING ADAPATATION TO THE CHALLENGES FROM OTT

Rong Chen, Xiaobing Xu, Feng He

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1892-1893