KOREASCHOLAR

CROSS CHANNEL INTEGRATION FOR RETAILERS: A SYSTEMATIC REVIEW AND FUTURE AGENDAS

Geunho Baek

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.896

WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR

Costanza Nosi, Cristiano Ciappei, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1486

ASSET SPECIFICITY AND CHANNEL INTEGRATION

Hidesuke Takata, Mark E. Parry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1436-1440

OPENING A DIRECT DIGITAL CHANNEL: THE IMPACT OF VERSIONING ON THE PHYSICAL PRODUCT MARKET WITH HETEROGENEOUS RETAILERS

Yuji Nakayama

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1057

EXPLORING THE INFLUENCE OF MULTIPLE TECHNOLOGY-BASED SELF-SERVICE CHANNEL EXTENSIONS ON CROSS-BUYING INTENTION

Michael, Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.863

AN INQUIRY ON ENGAGEMENT BEHAVIOR AND CUSTOMER RELATIONSHIP IN OMNI-CHANNEL RETAILING

Ushio Dazai, Akihiro Nishihara, Takashi Okutani, Hiroyuki Tsurumi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.384

MULTI-CHANNEL ATTRIBUTES OF TRADITIONAL MARKET FASHION BRANDS

Jeonmi Ko, Eunju Ko, Hyun Min Kong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1459

CUSTOMER CHANNEL CHOICE BEHAVIOR ABOUT COSMETICS

Akira Shimizu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1146-1147

AN EMPIRICAL ANALYSIS OF DISCOUNTS AND MULTI-CHANNEL PURCHASING

Ushio Dazai, Yoshiyuki Okuse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1138-1140

CHARACTERISTICS OF THE JAPANESE TYPE OF OMNI CHANNEL RETAILING

Kimihiko Kondo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.856-860

THE ANTECEDENTS OF CHANNEL INTEGRATION IN FASHION INDUSTRY: ORGANIZATION STRATEGIC ORIENTATION, ORGANIZATIONAL STRUCTURE, CHANNEL STRATEGIES

Miah Lee, Eunju Ko, Dayun Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.253-254

OPTIMAL TIMING FOR POSTING A DIRECT PRICE UNDER CHANNEL CONFLICT

Kenji Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1293-1294

CUSTOMER CHANNEL MIGRATION FROM SMART KIOSK TO WHERE?

Eun Young Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1175-1176

DETERMINANTS OF POINT REDEMPTION IN LOYALTY PROGRAMS: THE IMPACT OF DEMOGRAPHICS AND CHANNEL TYPE

Joon Ho Hwang, Jaiho Chung, Jae Wook Kim, Dongwon Lee, Weon Sang Yoo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.713-714

THE ROLE OF TRUST IN CONSUMER SERVICE RENEWAL: A MULTI-CHANNEL STUDY OF TWO SERVICE BUSINESSES

Chris Halliburton, Adina Poenaru

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.28-39