KOREASCHOLAR

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.379

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.314-317

LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.61

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.55

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION

Kyusung Hwang, Dongyoup Kim, Eunkyung Lee, Yeosun Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.692

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

THE INFLUENCE OF PERCEIVED STREAMER CHARACTERISTICS AND PRODUCT CHARACTERISTICS ON CONSUMER BEHAVIOR INERTIA IN THE CONTEXT OF LIVE STREAMING COMMERCE: THE MODERATING ROLE OF MINDFULNESS

Chunlin Yuan, Zeran Zhang, Shuman Wang, Hakil Moon, Kyunghoon Kim, Tiaojiao Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.330

ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA

Sola Yoon, Sejung Marina Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.121

THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS

Eunju Ko, Jihye Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1048

THE EFFECTIVENESS OF USER-GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES

Sahar Karimi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1030

THE IMPACT OF WEB DRAMA CHARACTERISTICS ON REUSE INTENTION

Minho Kim, Sejin Heo, Junyeong Kim, Changyong Lee, Dohyeon Lee, Mujin Kang, Kyunghoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1607

UNDERSTANDING E-COMMERCE ADOPTION BY ETHNIC MINORITY CONSUMERS: THE ROLE OF INDIVIDUAL CHARACTERISTICS AND CULTURE CONTACT

Ewelina Lacka, Mike Williams

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1221-1222

MARKET EXPANSION IN CHINA: UNDERSTANDING THE INFLUENCE OF CULTURAL DIMENSIONS AND INDIVIDUAL CHARACTERISTICS IN SOCIAL MEDIA USAGE IN CHINA

Ge Xiao, HyeRyeon Lee, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.533

HYBRID NATURE OF CONSUMERS IN THE COMMODITY FOOD MARKET AS REVEALED BY DIFFERENCES IN DESIRED CHARACTERISTICS DEPENDENT UPON FOOD CHOICE

Erina Yoshida, Yasushi Kyutoku, Miho Aizawa, Yuko Minami, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.471-475

EFFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH IN RETAIL SETTING: MEDIATING ROLES OF RELATIONAL CHARACTERISTICS

Sang Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1575-1577

YOUR PAIN IS MY GAIN: CHARACTERISTICS AND BEHAVIOR OF CONSUMER PSYCHOPATHS

Klaus-Peter Wiedmann, Nadine Hennigs, Evmorfia Karampournioti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1154-1155

CHARACTERISTICS OF THE JAPANESE TYPE OF OMNI CHANNEL RETAILING

Kimihiko Kondo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.856-860

CONTEMPORARY DANDIES: THE BEHAVIORAL CHARACTERISTICS OF KOREAN MALE CONSUMERS OF FASHION MULTI-BRAND STORES AND TAILOR SHOPS

Tae Youn Kim, Yoon-Jung Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.787-792