KOREASCHOLAR

LIFE-SIZED STANDEES OF ANIME CHARACTERS OR AUGMENTED REALITY, WHICH IS BETTER TOOLS FOR DESTINATION MARKETING?

Akinori Ono, Ryohei Kitazawa, Makoto Ono

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.363

EVALUATING THE ROLE OF CHARACTERS IN BRAND PLACEMENTS ON WORD OF MOUTH ACTIVITY

Anvita Kumar, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.889-893