KOREASCHOLAR

INTERPRETABLE MACHINE LEARNING FOR CHOICE BEHAVIOR MODELING

Misuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.823

CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR

Ga-Eun (Grace) Oh, Anirban Mukhopadhyay

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.651

INVESTIGATING CONSUMERS' CHOICE BETWEEN SUPERMARKETS AND CONVENIENCE STORES IN JAPAN

Junji Miyamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.603-607

MINDFULNESS VS. MINDLESSNESS: CLIMATE-FRIENDLY FOOD VALUE PERCEPTION AND CHOICE

Juran Kim, Huimin Xu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.508-510

EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE

Abhimanyu Bhattacharya, Stacey Robinson, Satadruta Mookherjee, Herman Blote

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.341

DRINKING SPACES AND CONSUMER CHOICE: A TEST OF FORAGING THEORY APPLIED TO UK PUBLIC HOUSES

Victoria Wells, Nadine Waehning, Kathryn Arnold, Ignazio Cabras

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.304-305

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.297-301

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1403-1405

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.324

THE EFFECT OF AMBIENT SCENT AND BACKGROUND MUSIC ON CONSUMER PERCEPTION AND CHOICE

Atsuko Inoue

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1547

INTEGRATING TRAVELERS’ HETEROGENEITY IN SUBSCRIPTION CHOICE PROCESSES THROUGH HYBRID CHOICE MODELLING: AN APPLICATION TO THE SWISS RAILWAY MARKET

Salvatore Maione, Lisa Maria Schiestel, Reto Hofstetter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1286-1292

EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS

Amélia Brandão, Mariana Figueirdeo, Mahesh Gadekar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1271-1282

THE INFLUENCE OF ONLINE TRAVEL COMMUNITIES ON TOURISM DESTINATIONS CHOICE

Ekaterina V. Buzulukova, Marina Y. Sheresheva, Svetlana M. Berezka, Ilia S. Andreev

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.967-980

HYBRID NATURE OF CONSUMERS IN THE COMMODITY FOOD MARKET AS REVEALED BY DIFFERENCES IN DESIRED CHARACTERISTICS DEPENDENT UPON FOOD CHOICE

Erina Yoshida, Yasushi Kyutoku, Miho Aizawa, Yuko Minami, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.471-475

THE RELATIONSHIP BETWEEN LOW QUALITY PRODUCT AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.34-35

AVOCATION TRAVEL: CHOICE OF EVENTS AMONGST AMATEUR (NON-PROFESSIONAL) PARTICIPANTS INVOLVED IN SMALL-SCALE SPORTING EVENTS

Anestis Fotiadis, Nikolaos Stylos, Chris A. Vassiliadis, Tzung-Cheng TC Huan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1516-1530

CUSTOMER CHANNEL CHOICE BEHAVIOR ABOUT COSMETICS

Akira Shimizu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1146-1147

EFFECTS OF COLOR TOWARDS UNDERWEAR CHOICE BASED ON ELECTROENCEPHALOGRAPHY (EEG)

Fitri Aprilianty, Mustika Sufiati Purwanegara, Suprijanto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.676-688

MAKING USE OF TARIFF-CHOICE BIASES – INVESTIGATING STRATEGIES TO ENHANCE INTENSITY OF FLAT-RATE BIASES

Sven Heidenreich, Tobias Krämer, Matthias Gouthier, Matthias Handrich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1871

USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE

Fitri Aprilianty, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1539-1547