KOREASCHOLAR

CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY

Paula Rodrigues, Ana Pinto Borges, Elvira Vieira

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1636-1637

TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF (RE)VISITING THE CITY OF PORTO

Ana Pinto Borges, Elvira Vieira, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.525-526

THE EMPIRICAL STUDY OF CITY MARKETING STRATEGIES AND PERFORMANCE

Chih-Wen Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1709

CITY BRANDING THROUGH CINEMA: CREATING HONG KONG’S POSTCOLONIAL IDENTITY

Steven Chen, Eric Chuan-Fong Shih

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1043

INFLUENCE OF CULTURAL ART POLICY UPON CONSUMER ANDCOMPANY IN GLOBAL FASHION CITY

Dayun Jeong, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.755-759

A NEW PARK BASED ON NEW YORK CITY’S SUSTAINABILITY PLAN: A MARKETER’S EYE ON THE FRESHKILLS LANDFILL-TO-PARK TRANSFORMATION

Christine Vogt, David Klenosky, Stephanie Snyder, Lindsay Campbell

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1443-1448