KOREASCHOLAR

CONSUMER ENGAGEMENT IN CO-CREATION WITH AI

Kunlun Xue, Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1083

HOTEL GUEST’S CO-CREATION PROCESS: INFLUENCE ON CO-CREATION CAPABILITIES AND THE MODERATING ROLE OF PERCEIVED INOVATIVENSS AND AUTONOMOUS TECHNOLOGY

Sofia Almeida, Ana Cláudia Campos, Patrícia Pinto, Katerina Volchek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.944-950

THE PROCESSES OF VALUE CO-CREATION IN MARKETING: RESOURCE COMBINATION AND RECONFIGURATION

Chihiro Nakayama

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.859-863

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE

Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.674

VALUE CO-CREATION THROUGH EMPLOYEE-SERVICE ROBOTICS COLLABORATION: THE ROLE OF EMPLOYEE CREATIVITY

Roshan Panditharathna, Yang-Im Lee, Peter Trim, Yang Liu, David Bamber, Dishali Moratuwage

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.356-358

INSPIRING CONSUMERS USING AUGMENTED REALITY (AR) IN RETAILING: THE VALUE CO-CREATION PERSPECTIVE AND BOUNDARY CONDITION OF IMPLICIT BELIEFS

Tsunwai Wesley Yuen, Jie Sun

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.308

A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING

Lee Wan Qi, Thoo Ai Chin, Nur Shafeera Mohamad, Huam Hon Tat

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.154-155

AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION

Hien Thu Bui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.112-114

THE IMPACT OF CO-CREATION ON PSYCHOLOGICAL WELL-BEING AND FUTURE CO-CREATION INTENTION: A CROSS-COUNTRY COMPARISONS BETWEEN UNITED KINGDOM, CANADA, AND AUSTRALIA

Kai-Yu Wang, Wen-Hai Chih, Hope Wilfred Banda, Dinarti Tarigan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1063

THE EFFECTS OF ORGANIZATIONAL AMBIDEXTERITY AND CO-CREATION ON ORGANIZATION PERFORMANCE

Maria de Lurdes Sarmento, Cláudia Simões

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.913

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

INFLUENCE OF ATTRACTIVENESS, EXPERTISE, NOVELTY, AND ETHIC OF INFLUENCER’S PERFORMANCE ON CUSTOMER VALUE CO-CREATION BEHAVIOR AND PURCHASE INTENTION

Alina Kim, Jaehun Kim, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.325-329

UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING

Amy Wong, Jimmy Wong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.324

EXPERIENCE VALUE CO-CREATION IN TOURISM LIVESCAPE: THE ROLE OF INSPIRATION AND ENGAGEMENT

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.223

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Mohammadali Zolfagharian, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.176

VALUE CO-CREATION AND CO-DESTRUCTION IN SOCIAL MEDIA: A SYSTEM PERSPECTIVE

Fang Fang Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.66

UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1357-1358

WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS

Liang Sun, Honglei Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1244

CO-CREATION EXPERIENCE IN PEER WORK GROUPS

Alondra Natalia Medina Olivares, Carmen-Maria Albrecht

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1106-1111

The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1065