KOREASCHOLAR

AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM

K. Aso, H. Nakagawa, F. Sussan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.244-249

AN ANALYSIS OF STRATEGIC COGNITION OF MYANMAR MANAGERS: INSIGHTS ON INTERNATIONAL MARKET ENTRY DECISION MAKING

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1118-1123

A BRAND ATTITUDE COMPARISON BETWEEN EAST ASIANS AND WESTERNERS: EXPLORING THE ROLE OF EMOTION AND COGNITION ON ATTITUDE FORMATION

Yoko Sugitani

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1484-1489