KOREASCHOLAR

COGNITIVE DISSONANCE AND CONSUMER SENTIMENT INITIATED BY SOCIAL MEDIA ABOUT ALTERNATIVE FOOD SOURCES: THE CASE OF LAB GROWN MEAT

Barbara Gligorijevic, Edwina Luck

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.551-556

COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH

Kitravee Siwatkittisuk, Phallapa Petison

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.432-437

WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR

Costanza Nosi, Cristiano Ciappei, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1486

ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS

Ahmad Saquib Sina, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490

IRRITATE ME AND I’LL BLOCK YOU! – CONSUMER’S COGNITIVE PROCESS LEADING TO AD BLOCKERS

Khyati Jagan, Bijal Mehta, Rasananda Panda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1107-1108

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

INTERNET AND TELEVISION MULTITASKING, IMPULSE BUYING AND WELL-BEING: BREADTH-BIASED COGNITIVE CONTROL AS THE MECHANISM

Yuhmiin Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.743

COGNITIVE COMPUTING AND DYNAMIC MARKETING TO PERSONALIZE FOR THE NEXT GENERATION OF LUXURY SWISS WATCH CUSTOMERS

Wendy K. Bendoni, Maria Bashutkina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.444-449

CONFIGURATIONS OF COGNITIVE AND AFFECTIVE RESPONSES FORMING CUSTOMER ATTITUDE TOWARD A LUXURY BRAND

Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.66

AN EMPIRICAL EXAMINATION OF THE ECOLOGICAL AND COGNITIVE ACTIVE COMMUTING FRAMEWORK: A SOCIAL MARKETING FORMATIVE RESEARCH STUDY

Bo Pang, Sharyn Rundle-Thiele, Krzysztof Kubacki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.108

THE IMPACT OF COGNITIVE PROCESSING ON RADICAL AND INCREMENTAL NEWPRODUCT DEVELOPMENT PERFORMANCE

Tetsuo Horiguchi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.81-86

INFORMATION INTRODUCED (ii) AND TELEVISION ADS: CONFIRMING COGNITIVE OVERLEAD THROUGH PSYCHOPHYSIOLOGICAL APPROACH

Byungho Park

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1516

SATISFIED AND UNWILLING – EXPLORING COGNITIVE AND SITUATIONAL RESISTANCE TO INNOVATIONS

Sven Heidenreich, Tobias Krämer, Matthias Handrich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.584