KOREASCHOLAR

BRAND IMAGE FIT AND ITS EFFECT ON FASHION BRAND COLLABORATION

Valencia Lo, Min Teah, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.621-626

A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.677

THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.648-649

COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY

Sung Yoon Ri, Dae Ryun Chang, Hosun Lee, Jungwoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.245-248

CO-CREATION EXPERIENCE IN PEER WORK GROUPS

Alondra Natalia Medina Olivares, Carmen-Maria Albrecht

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1106-1111

THE NATURE OF COLLABORATION: PRODUCTION, PROMOTION, AND SUSTAINABILITY OF TRADITIONAL INDIGENOUS FABRIC FROM EAST NUSA INDONESIA

Sonny Rustiadi, Nina Arina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1350-1351

HETEROGENEITY IN INDUSTRY-UNIVERSITY R&D COLLABORATION AND FIRM INNOVATIVE PERFORMANCE

Jun-You Lin, Chih-Hai Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.721

COLLABORATION WITH HIGHER EDUCATION INSTITUTIONS (HEIs) FOR SUCCESSFUL FIRM INNOVATION

Hakil Moon, Babu John Mariadoss, Jean L. Johnson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.255-259

WHEN DO CUSTOMER PARTICIPATION AND SUPPLIER COLLABORATION HELP B2B SERVICE FIRMS OFFER SUPERIOR PERFORMANCE VALUE AND RELATIONAL VALUE?

Nima Heirati, Aron O’Cass, Klaus Schoefer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2028-2035

THE INFLUENCES OF INTERNET-BASED COLLABORATION AND INTIMATE INTERACTIONS IN BUYER-SUPPLIER RELATIONSHIP ON PRODUCT INNOVATION

Jie Wu, Ze-Fu Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1952-1953

CROWD-FUNDING: AN INTERACTIVE MARKETING FOR FINANCING INNOVATION PROJECT WITH CONSUMER’S COLLABORATION

Sylvie JEAN, Omar GAIZI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1072-1078