KOREASCHOLAR

A QUALITATIVE INQUIRY AND CONCEPTUALIZATION OF TRAVELER COMMITMENT TO CHATGPT

Hongxiao Yu, Pimonwan Doycharoen, Kawon Kim, Joohyung Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.38

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474

ASMR MARKETING IN FASHION BRANDS USING EMOTIONAL COMMITMENT AND NOSTALGIA

Minjung Baek, Hyeonju Jang, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.414-416

THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE

Sasithorn Suwandee, Aurathai Lertwannawit

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.545-564

THE IMPACT OF SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE ON COMMITMENT AND LOYALTY: TESTING OF THE MODERATING EFFECT OF COUNTRY OF ORIGIN

Jae-Kwang Hwang, Sally Kim, Dongkeun Yoo, Phil Soo Lee, Yong-Ki Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.414-415

EFFECTS OF NEED FOR ACHIEVEMENT ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT: EXPLORING THE MODERATING INFLUENCE OF ROLE CLARITY

Dheeraj Sharma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2209-2211

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang, Hyoung-Gil Kim, LanLan Kong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2024

MULTILEVEL RELATIONSHIPS BETWEEN BRAND-CENTERED HRM AND BRAND CITIZENSHIP BEHAVIOR: MEDIATING ROLES OF PERSON-BRAND FIT AND BRAND COMMITMENT

Hsu-Hsin Chiang, Tzu-Shian Han, David McConville

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1993-1995

THE ROLE OF AFFECTIVE COMMITMENT IN DRIVING ENVIRONMENTAL EFFORTS: A CROSS-CULTURAL STUDY

Sandra Maria Correia Loureiro, Dong-Mo Koo, Michael Breazeale

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.66-84